I’ve been designing and working in communications for over 13 years now. What started with late nights at my local university, teaching myself Photoshop out of pure determination, eventually grew into a career built around storytelling, strategy and design that serves a real purpose.

Before launching Videre Bonum in 2025, I spent nearly a decade working in the nonprofit space, often on the programming side, but consistently making my way into campaign strategy and execution roles. Throughout those years, I wore many hats: marketing administrator, children’s pastor, learning center director, dance instructor, and communications manager. Across these roles, I had opportunities to lead nonprofit campaigns that raised over $1M in donations, built websites from the ground up, developed print and digital systems, and created tools that teams could use and reuse long after a project ended.

What ties all of that work together is simple: I care about helping people who are doing good work be seen more clearly. And that’s the same thread that carries into Videre Bonum. Since launching in 2025, I’ve had the opportunity to partner with nonprofits, small businesses, and individuals on everything from one-off creative projects to full campaign development and ongoing marketing support.

On a personal note, I live in Rocklin with my husband Kevin and our puppy Jemma, and we’re expecting our first baby (a girl!) this November. At the end of the day, I really love what I do. There’s something meaningful about taking someone’s ideas, refining them into clear strategy, and helping their audience actually understand the value they bring.